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Brian Carroll - Founder

Brian Carroll first discovered cannabis during his back rehab in 2013, and started using CBD to help his recovery form the hard lifting sessions day in and day out. Brian wanted to create a CBD formula that was high quality, high potency and would help every day 'average joes' as well as 'pros' alike. After a few years of experimenting with brands, use and dosage, Brian was comfortable rolling out his very own brand  in 2020. Brian wanted everyone to be able to use his brand of products, and for nobody to be afraid of falling a drug test, or getting in trouble. This is why we have purity tests for ALL of our CBD products. 

Brian is a world-class powerlifter with over two decades of world class powerliftingunder his belt. Coming back from a devastating back injury in 2012 that broke multiple bones and that most experts said he would never recover from, he has returned to the pinnacle of world-class lifting (while 100% pain and symptom-free) and is now dedicated to helping others avoid the same mistakes that he made in the past through private and group coaching.

  Brian’s impressive recovery has given him the opportunity to teach and deliver talks to physical therapists, chiropractors, medical doctors, professional strength & conditioning coaches and experts from all facets of sport, on how to avoid injury, while building anti-fragile strength and resilience in athletes.

A competitive powerlifter since 1999, Brian Carroll is one of the most accomplished lifters in the history of the sport. Having lifted at the elite world-class level since 2005, Brian has well over a decade of world-class lifting experience. He has totaled more than ten times his body weight in three different classes, and both bench pressed and deadlifted over 800 pounds in two different classes. In his career, he’s totaled 2500 over 20 times in 2 different weight classes.

Most recently (10.3.20) -Brian set the highest squat of all-time (regardless of weight class) with 1306lbs –  being the first man to break the 1300lb squat barrier at a bodyweight of 303lbs.

Since 2005, even during his years of being injured, Brian has not slipped out of the top two in the American rankings in both the squat and total, and he’s been ranked number one in both categories, multiple times at 220, 242, and 275 pounds. With over 60 official competition squats over 1000lbs, spread over three different weight classes, he’s indisputably one of the best lifters and in particular – squatters of all time.

Most recently, post-recovery, he became the first lifter to break the 1300lb squat barrier (2020).

1306lbs Squat

Brian is also an accomplished author, having written the best-selling strength training book 10/20/Life and runs the website PowerRackStrength.com where he shares the articles and training logs of a host of athletes of all domains who utilize his 10/20/Life methodology. His personal articles have been published in multiple magazine publications, including Men’s HealthPowerPowerlifting USAIronmanMuscle & Fitness, and Flex, as well as Medical Journals such as Journal of Bodywork and Movement Therapies.

Brian was recently named as having two of the “top 20 greatest powerlifting performances of All-Time” with 2651lbs total at 242lbs and 2730lbs total at 275lbs, respectively, with the higher ranking total (242 done in 2016) accomplished post back injury. Most recently, Brian was named the #2 lifter of the 2010s, only ranking behind the immortal David Hoff.